How can you develop reach and resonance across social, digital, cross generational or cultural boundaries? How do you build the communication mindset and skillset that helps you inspire the best in yourself, your people and your audience?
Developing a message that stands out starts with changing your communication playbook. The goal of a communication playbook is to drive:
Reach: Opening the ears, hearts and interest of your audience
Resonance: Trust, congruency, purpose
Results: Engagement, buy in-the human factor that makes communication work and grow
Here are eight ways to change and improve your communication playbook, while building reach, resonance and results.
1. Less Is More. Short is sweet. Shorter is sweeter.
The plethora of information thrown at as before we eat lunch is extraordinary. People have less time, less patience and shorter attention spans than ever before. Making your case, connecting words that create value for the other party means fewer words that have more meaning, more impact and create value. Think about what you want to say, and cut down your statement, your message to three or four strong words that you want to get
Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It does not matter if you are a home-based business, or one-person professional office, or a business with many employees. This list does not change no matter how small or large your company.
Improvement #1. Keep Website Current
Your website is your most essential marketing tool. It will be working for you 24/7/365. It is the first place that everyone will go to learn more about you and your business. You must always make sure that it is working at its peak performance. Every link must be active, and every picture and graphic must appear as it was meant to. Make sure that every pdf is working properly, and that the links inside each pdf are also working. Make sure that all of your dates, statistics, and facts are current and accurate. Be certain that your pages are easy to navigate and find. All of these details are very easy to overlook or forget about. But first impressions are extremely important, so make sure that every detail
Do you struggle with getting more clients in your image consulting business?
Have you tried to advertise with no results?
You might be really good in your dressing and grooming skills. However, when running an image consultation business or any business for that matter, your priority is to find clients.
Here are 5 areas you can creatively market your services to:
- Country Clubs
You could approach country clubs and speak to them about running a short talk or workshop for their members. Most of these clubs are already organsing workshops on lifestyle topics such as gardening, cooking, art classes and more. They might be looking at expanding their list of offerings. Hence you could approach these clubs to explore working with them.
- Events and Exhibitions
Events and exhibitions are also great platforms for you to reach out to a large audience at any one time. Look out for relevant events and exhibitions that offer speaking spots. While you might be expected to speak for free, these platforms give you the exposure you need.
- Preview Sessions
You can organise your own preview sessions to market your services too.
Cause marketing is a specific form of marketing that basically replaces the traditional and more expensive form of advertising. It is where a for-profit business and a non-profit organization form a formal alliance from which both parties benefit both financially, and by increasing their credibility in the eyes of the public. This is why it is often referred to as “Credibility Marketing”. This article explains in simple terms how such an arrangement is beneficial to both parties.
To understand cause marketing, and it’s benefit in promoting a companies credibility, it’s necessary to understand how the public’s interest in choosing products and services has changed over recent years. Since 2008, in America and the United Kingdom, buying the most expensive product is not viewed as having the same value as a status symbol that this type of purchase once offered. In many department stores, shoppers are clearly looking for what is practical, and cost efficient. They are also much more aware of the impact on the environment, their community, or the global community their purchase might have. This is the heart of cause marketing, as it offers the value of contributing to the larger goals that interest the public.
A Smaller World with
There are a lot of big claims about neuroscience being the next frontier in marketing; one of the giants of the marketing world, Nielsen, just completed its acquisition of neuroscience firm Innerscope Research and last year Marketing Sciences acquired consumer neuroscience consultancy, Walnut Group.
In fact, neuroscience has become a marketing tool for the marketing companies themselves, as they announce their latest acquisitions in the field of neuromarketing and snag clients believing that they will be better able to target buyers.
What is the purpose of all this? How exactly is neuroscience being used in marketing? Is all neuromarketing based on the same approach?
The purpose of neuromarketing
Then main aim of neuromarketing, in its most basic sense, is the same as for all marketing: to help companies more effectively sell their products and services.
Neuromarketing professes to tap into the unconscious desires of buyer, as revealed by measuring brain activity. This not only more effectively speaks to the target audience but it can be done in a more exact, scientific manner.
But it’s not as simple as all that. There are actually several ways that neuroscience and marketing are coming together in campaigns…
- Market research into buyer behaviour
Underpinning neuromarketing is the study of how we
ADVERTISING: Your customer has to first find your website and products. This is usually by some form of advertising, that was created or published with digital marketing software. If you’re selling car tires, you would advertise in a garage or car magazine, body products in a beauty salon or finding potential customers online is a slightly different skill. It can also be much more cost effective and viral than paper advertising, once you get it right.
COMPETITION: If you fail to find potential customers, they will seek out your competitors instead. What if your competitor provides inferior services? That’s why it’s important you learn to market correctly. You can use a service provider to do this for you. An expert digital consultant can help you grow your business. You can then focus on your customers and products. instead of all that marketing software’s mumbo-jumbo land.
COMMUNICATION: When visitors finds your site, you need to keep reminding them about your business. They love updates and news about new products. This means more content creation, more software, and more tracking. When do you get time to run your business?
OFFERS: It’s possible a visitor wants to buy what you have. They may just be waiting
Marketing research is a process used by businesses to collect, analyze, and interpret information used to make sound business decisions and successfully manage the business. In other words, it links the consumer to the marketer by providing information that can be used in making marketing decisions (i.e. B2C or B2B). This can not be implemented without the use of a MIS (Marketing Research System) to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
Here are the steps to implementing a marketing research process.
- Ask yourself if there is a real need for marketing research. It’s not only the first step to take but a very critical one as well! Research takes a lot of time due to the overload of secondary information available on the Internet. It’s ideal to think that it takes months or even a year to completely finalize a marketing research agenda. The other factor you will need to consider is the cost of doing it, especially if you hire an agency to do it for you. What you want to compare is the value of the information vs the cost of the information. If the value of the information is
In this tough competitive world, businesses need to have a very efficient and effective strategy for marketing and advertising so as to attract a lot of clients to their side. We find that today, some businesses choose the techniques of online marketing while others stick on to the traditional methods of advertising like posters, banners or print materials. If you choose the traditional advertising method, then you need to choose the right materials for the same. Research well about the sign making hardware and similar other services for understanding more about the proper installation and the right things needed for the print advertisements.
The need to choose banners and signs
Advertising through television or radio would be the ones that give better visibility among the target customers in the market. But these can be very expensive. Signs and banners on the other hand are much more affordable. It is a fact that banners and signs are low budget advertising technique. But it does draw a lot of attention during conferences, trade shows or other events. A sign board outside your shop or business centre will automatically allow a large number of customers visit the store allowing your sales to increase a lot.
You’ve perhaps heard of the buyer persona concept, yet it may still mystify you how such a thing works when it sounds so close to fiction writing. In the world of business, it’s the only time when the world of fiction merges with marketing reality. Nevertheless, the information you use to create a buyer persona still comes from real people who consolidate into a portrait of a prospective buyer.
An encapsulated way to describe buyer personas is targeting your content with a fine focus. This helps put it all in perspective of why you need to create buyer personas as a way of breaking down who you really need to target in your marketing campaign.
How do you gather the information, and what traits do you look for to create the perfect picture of someone who’s likely to buy from you? The sources you can use might surprise you. Also, you’ll be surprised at how much information you can find about buyers from your existing data.
Where Do You Find Buyer Traits?
If you know any fiction writers, one thing they’ll probably tell you about creating fictional characters is they frequently use real people for inspiration. Their world and your world can coalesce in
Whether you are composing a strategy for success, making a pitch to financial specialists, or dispatching another item, Market Research is a vital initial step. For little organizations, specifically, holding expenses down is a progressing need. Luckily, there are an assortment of innovative ways little organizations can get to the data they require without paying excessively. Examine the accompanying five systems for a few thoughts.
Join Trade associations and read industry distributions.
Trade associations can offer you some assistance with staying a la mode on what is going on in your industry. These associations as often as possible offer systems administration occasions, meetings, magazines, pamphlets, and different gatherings that can furnish you with an abundance of applicable data. By joining an affiliation, you can obtain entrance to aggressive data about patterns, prevailing fashions, and market shifts.
Take a gander at your rival’s promoting and deals materials.
Frequently audit your rival’s promoting materials for bits of knowledge into your industry and business sector. Look at their sites and examine their promotions and press units. How are your rivals situating themselves? Who are they attempting to reach? What items would they say they are pushing the most? These inquiries can offer you some assistance with gaining
Concerned about your retention rates? You’re not alone. Professional & Trade Associations across all industries are showing growing concerns, whether their membership is currently rapidly declining, or whether they have noticed a slow trend, and want to turn the ship around while they can. Here are a few tips to help you get started:
- Use communication preferences: We will assume that you understand that it is important to ask HOW your members prefer to be communicated with. Whether it is by email, on Twitter, Facebook, LinkedIn or another social media network, or through other means, doing this enables you to gain valuable intelligence on what systems you need to have in place to engage your members. It is also just as important to use them; play in their sandbox, don’t ask them to play in yours. What does your communications plan include? Does it match the needs of your members?
- Mix It Up: When gathering communication preferences, it is imperative to ask for all possible formats, not just the ones you have in place now. That way, you are able to devise a communications strategy that makes sense. Some messages can be sent by email, some by text, some a simple reminder on
When people think of “hangtags” they picture clothes, but with a little creativity it can become so much more.
Of course you can use a custom full color hangtag to brand your apparel line. You can either use it as a form of branding with your logo, website, and phone number (or just logo for bigger brands like Levis), you can add a serial number for inventory purposes, and/or you can use it as a care tag. Whichever way you choose to go, it is a must for any apparel brand. They usually come in standard basic shapes such as a square or a rectangle, but you can also customize them into any shape you want by getting a die cut one in the shape of your logo, mascot, or anything you want and is a great inexpensive way to reinforce your brand.
They are a great and affordable way to brand and market your business. There are many ways you can use a custom tag in your business.
Gifting – The best use for business hangtags is gifting! You can use them for any occasion and for a very small investment it makes your marketing and brand stand out
During these days, when people are too busy and there are so many distractions, a cardboard POP display that advertises your products or services can either make or ruin your success in business. POP displays are multidimensional cardboard displays that you often see in supermarkets, drug stores, retail outlets and big box shops. They are available in a wide range of sizes, shapes, designs and color schemes. Shoppers may not realize that they get easily attracted to certain cardboard displays due to certain features as compared to others.
Though a single cardboard display may not likely attract each and every prospective customer, it may have certain features that can possibly make your cardboard display stand out over the competition. Consider some of the best tips offered by retail packing specialists that can let you get the most out of your POP display.
Go For Clean Rather Than Clutter
When considering the different display possibilities, it may be easy to think that combining several elements can possibly attract a lot of shoppers. Though it may be true that some viewers can be attracted to an array of things, there are only a small number that would be attracted to clutter or a POP display
Branded pens are one of the most popular promotional items that business owners use today. It is used by a new or established company to market and make known their company’s name, their products and services. Since branded pens are universal and has been proven to be an effective means of gaining products and service awareness, it helps in promoting business better than business cards because it is often used and seen by more people.
Promotional pens, together with customized bags and other promotional items like shirts and caps, prove to be functional. Everyone uses pens every day; for soon to be clients and already clients, receiving a new pen is always a generous move by business owners.
Branded pens usually carry the name and logo of the company including its website and contact number. When you give clients or soon to be clients the pen, they can use it for many purposes. They will always be reminded of your company every time they use the pen. Promotional pens are an inexpensive tool that work more than their price in advertising your company. Its price is an advantage because it will enable business owners with low marketing budgets to get the best
Some marketers throw away good money on ineffective advertisements. Though the advertisement copy is good, but even with that, they still lose money because they do not know the specifics of a great Ad.
It does not matter as to which medium these techniques work best on. They can perform and out-perform on any medium, be it in a newspaper, website, in a classified ad or a full blown page ad. It doesn’t matter where.
If you look at any of the successful Ads being used every day, you will see some of these techniques being used there.
To know which ad is working best, just check every day to see if that same advert is still running. If it is still running, it means that the ad is getting some serious response. Look at such Ads and see what they are doing that makes them perform so well. Copy it and you will notice some serious response for your business too.
SECRETS OF A SUCCESSFUL AD
Below are some of the secrets to writing successful Ads that will guarantee your success in marketing your business.
- Create a strong headline: More than seventy per cent of all buying decisions are made in the headlines. When your
We all have things we avoid around the holidays: annoying family members and acquaintances that reappear every time you go home, seasonal house cleaning, Auntie Emma’s fruitcake… Leading up to the holidays, however, it is even more important to avoid mistakes at work. Because the holidays are such a busy time, marketing and sales processes often get hectic and overwhelming for small businesses. It’s essential to keep everything organized and efficient, and there are lots of potential mistakes that you need to watch out for.
1. Missing the Boat
If you don’t start planning early enough, your holiday marketing campaigns won’t go out on time. When customers receive holiday marketing messages too late, they have usually already made their purchases elsewhere. You lose revenue and your business looks like it’s not on the ball. You should begin planning for the winter holiday season in September. When you actually start sending depends on your business and your customers. Review how your holiday campaigns performed in previous years and research what other similar businesses are doing, then decide when to send out each campaign.
Follow a strict time schedule. If you start holiday marketing too early, it won’t be successful either. Customers generally aren’t in
Most people think that starting out in business is pretty expensive and so they hold back because they doubt their ability to fund it. However, there are ways to start on a shoestring budget. And here are a few ideas for you…
-Go where your prospects are in great number and tell them what you do. So, you don’t have cash. Take some time to figure out who your ideal customers are and then decide where you think they will be and take some time to go and see them where they are in great number. Think Meet up groups, think low-cost networking events, set up your own networking events and invite people to your event. Keep it low-cost and use a community funded room or a room in a local restaurant where they are willing to allow you bring people to the restaurant as long as your prospects buy something. Have a mini-speech prepared which tells people exactly how they can benefit from working with you and collect business cards from anyone that seems interested in speaking to you again.
-Set up an email marketing campaign – Sending emails are fairly low-cost. Most customer relationship management systems provide a 30 day
No doubt you’re familiar with the adage about a bird in the hand being worth two in the bush. Well, this old saw is especially appropriate when talking about customers. But you’ll have to adjust the math: on average, finding a new customer costs five times as much as keeping an existing one!
That’s reason enough right there to start marketing to your existing customer base. Here are 10 expert strategies to motivate your customers to keep coming back.
- Talk to them. How you communicate with your customers isn’t that important; what’s important is that you do it! Stay in touch with email newsletters, mailings, or a blog. These methods remind your clients and customers that you’re around when they need you. You can even call them to let them know about a sale, a new service you are offering, or just to ask if there’s anything else you can do for them.
- Get personal. If you want your company name to be the first thing people think of when they need your product or service, you need to build personal relationships with your customers. That’s why it’s helpful to call or send a card on special occasions — like birthdays, anniversaries, or promotions.
- Show your
Do you have a business that you’d like to take it to another level? You should highly consider hiring a business marketing consultant.
What The Consultant Will Do
There are many things that a business marketing consultant can do for you:
Gather information: it’s the role of the consultant to gather information on the right marketing strategy to use. The consultant will analyse the market and find the customers that you should target.
There are two types of research methods that a consultant can use: qualitative and quantitative. Qualitative research is great as it’s in-depth and provides you with a thorough understanding of the market and your target customers.
Quantitative research on the other hand relies on averages and percentages within a given group. This research provides you with a broader view of the market.
Data analysis: after the consultant has collected data, he/she should now analyse it in order to come up with a report and recommendations. Most consultants understand how to professionally use market forecasting and statistical software programs that make it easy for the consultant to analyse the data that they have.
Recommendations: the business marketing consultant will come up with recommendations on what you need to do to push your business ahead.
Customer panels are built from lists of customers that have given permission and are willing to take part in research on an ad-hoc basis. This is invaluable to market research, especially in cases where data collection relies on access to research ready participants. Instant access to willing participants guarantees high quality research and ensures you are able to carry out research when you need it.
Panels provide a range of research benefits, but we have chosen our top 6 that demonstrate how the research method can have a positive impact on your business.
1. Insights into Loyalty
By engaging with members of a panel who frequently take part in your research, you are giving them a voice and reassuring them that their opinion counts. In turn, this influences the ongoing development and growth of your company. With their ongoing input, your organization can listen to consumer thoughts and better communicate, adapting to their needs and preferences. In doing so, customers will appreciate the impact their views have on your brand and remain loyal to your company.
2. Ease of Access
Panels guarantee a rapid turnaround of projects. As they are already set up with research ready participants, there’s no need to re-recruit for each future